By creating a Mind Map of your Ideal Customer, you can create a crystal clear picture of your customer in your mind. This will enable you to adapt your products and services to meet the needs of your Ideal Customer. The better your products or services match the wants and needs of your customer, the better your business will perform and the more profits you will make.
Customers are the life blood of your business. Getting customers and keeping them should therefore be one of the main goals of your business.
Even though a business exists for one reason only - to make a profit, it cannot do so without customers. If your business focuses only on making money, sooner or later your company will struggle. If your company provides a service or product to customers that not only meets, but exceeds, their expectations, it will not just survive, it will thrive.
Customers who love what you sell or love what you do, will tell others, who in turn will tell others. Positive word of mouth is still the most powerful marketing force around.
How do you create this powerful force? Most businesses try to improve what they do in order to attract more customers, but there is one under-utilized technique that naturally brings this marketing force to the fore:
Attract the correct customers in the first place.
Your ideal customers not only buy your products or use your services, they do so with passion. The ideal customer doesn't just use your product, they love your product.
The more ideal your customers are, the better reviews you will get, the more word of promotions you will get and the fewer returns and complaints you will have.
Now that you know what your ideal customer can do for you, how do you attract them?
The only way to attract you ideal customer is to have a clear picture of your customer. By building an ideal customer profile you will start developing products and services that meet the needs of your ideal customer. This in turn will attract more ideal customers, who will spread the word and attract more ideal customers. You create a spiralling effect that works like compound interest to grow your business exponentially.
If you've been surfing our site, you will probably know by now that Mind Maps are the answer. By building a Mind Map of your Ideal Customer, you will quickly build a crystal clear picture of your ideal customer. A Mind Map of your Ideal Customer will allow you to get the picture imprinted in your mind. The better this picture is imprinted in your mind and the mind of your employees, the more likely it will be for them to recognise your Ideal Customer, treat them well and attract more of them.
Use the following framework to help you Mind Map your Ideal Customer. Remember that your Mind Map should start with a picture that represents your Ideal Customer in the centre. Look at our articles on How to Mind Map for more advice on creating a Mind Map. Once again, if you use Mind Map Software for the Mind Map of your Ideal Customer, you will be able to explore the subject much easier and with greater flexibility.
By getting your image right, you will naturally attract more Ideal Customers.
Getting the image wrong for your Ideal Customer's age group will be disastrous to your business.
Psychographics are the latest differentiation in the market place. Psychographics will tell you why your customers need your product or service. What is it that drives them to your business?
Your job is to know, understand and deliver solutions for the wants and needs of your Ideal Customer.
What customers are you attracting now and what customers do you want to attract? Once you know this, you can put a plan together to attract your Ideal Customer. If you are a start up business, you can Mind Map your Ideal Customer from the beginning and have a huge advantage over other start ups so that you don't become another statistic in the pool of failed start ups.
Pareto, Swiss economics professor, developed a rule, which became known as Pareto's Law. According to Pareto's Law 80 percent of you business will come from 20 percent of your customers. The better you understand this 20 percent and the more your products and services are focused on meeting the needs of this 20 percent, the more your business will thrive.
Now that you have an Idea of why and how to define your Ideal Customer, Mind Map your Ideal Customer and start creating your products and services around the needs and wants of your Ideal Customer.
You will soon find that you will start to attract more Ideal Customers and be well on your way to your ultimate business goal of making more money. Return from Mind Map your Ideal Customer to Using Mind Map home page